Apparently there is a lot of backlash regarding the New Balance chalk campaign in Stanley Park. They had me there to talk about the pros and cons of this kind of marketing.
Basically, the way I see it, if it's good and the public loves it, guerilla marketing is a great way to promote your message. If the public doesn't like it, that's no good. Because at the end of the day, it's supposed to be fun.
However, if you're a small company with a big imagination, it's a great way to compete with the wallpaper bought by your boring competitors.
Here's one of my favourites from Banksy.
