LINK TO VIDEO:
CREDITS:
Advertised brand: Lifesaving Society of BC and
Yukon
Advert title: Drowning Prevention Sand Sculpture
Headline and copy text:
HEAD: The beach isn’t all fun and games.
SUB HEAD: Educate yourself on water safety.
COPY: National Drowning Prevention Week. July 21
– 29, 2012.
Advertising Agency: TAXI, Vancouver, Canada
Agency website: http://www.taxi.ca
Creative Director: Kevin Barclay
Art Director: Darcy Twarog
Copywriter: David Giovando
Photographer: Dan Barham
Additional credits: Editor: Chad Jones, Account
Manager: Brett Willis, Account Director: Ben Tarr, Production Manager: Leah
Fladgate, Sculptor: David Billings
Published: July, 2012
Short rationale: To promote National Drowning Prevention Week
and remind beach-goers of the dangers of being around water, the Lifesaving
Society of BC & Yukon created a sand sculpture depicting the aftermath of a
drowning scene at Kitsilano Beach in Vancouver.
